Mr. Bruce Benjamin Siegal
Greenspoon Marder LLP
Bruce B. Siegal
Title: Counsel
Email: bruce.siegal@gmlaw.com
LinkedIn: https://www.linkedin.com/in/bruce-siegal/
Address: Promenade II, 1230 Peachtree Street North East Suite 1900, Atlanta, GA 30309
https://www.gmlaw.com/attorneys/bruce-b-siegal/
As counsel with the Entertainment and Sports Group of the law firm Greenspoon Marder, Bruce Siegal focuses on sports brand protection and enforcement, licensing, contract negotiation, marketing, and business operations, helping brand owners and agents maximize intellectual property value through licensing, sponsorship, and endorsement agreements, and assisting licensees to navigate the licensing marketplace.
Mr. Siegal is also an Adjunct Professor at Georgia Tech, teaching Sports Law and Public Policy.
Prior to joining Greenspoon Marder, Mr. Siegal served as the Senior Vice President and General Counsel for the Collegiate Licensing Company (CLC) and its related sports licensing entities. In his role, Mr. Siegal oversaw all litigation matters, including trademark enforcement actions and anti-counterfeiting efforts. He developed programs to protect the trademark rights of numerous sports clients, including organizing systems to protect the NCAA Final Four and College Football Playoff marks by clearing the marketplace of counterfeit and unlicensed merchandise in coordination with the event organizers, investigators and law enforcement officials. He also established CLC as a founding member of CAPS, a trademark protection and enforcement alliance among CLC and the professional sports leagues such as the NFL, MLB, NBA, and NHL.
While establishing and managing the CLC legal department, Mr. Siegal implemented company-wide policies and risk management procedures as well as advised on issues related to contests, social media initiatives, and promotions. Additionally, he drafted and negotiated contracts, including agency, license, and sponsorship agreements with clients, licensees, and sponsors in the collegiate business and related sports and entertainment clients.
Mr. Siegal played an essential role in developing and guiding the implementation of CLC’s labor code of conduct and monitoring program, and worked with collegiate institutions and licensees to implement Corporate Social Responsibility programs designed to ensure that licensed product bearing collegiate trademarks are produced under safe and fair working conditions.
Throughout Mr. Siegal’s career, he has shaped the sports and entertainment law community. Currently, he serves as Co-Chair for the Entertainment, Arts and Sports Committee of the United States Intellectual Property Alliance, former Chair for the Legal Advisory Committee of the International Collegiate Licensing Association, and past Vice-Chair for Entertainment and Sports Law Section of the State Bar of Georgia. Mr. Siegal is also a frequent speaker and has authored a number of publications on trademark and licensing protection, as well as anti-counterfeiting best practices, especially surrounding sports branding and special events.
